Johnsen Enterprises was founded in 2005. It is owned and operated by Mike Johnsen. We are located in Baraboo WI. 10 minutes from Cascade Mountain and Devil’s Head Ski Resort. Johnsen Enterprises is conveniently located to service the Great Lakes territory. We specialize in snow sports equipment. Anything from boards, outerwear, and accessories. Feel free to contact us.

Do you want us to represent your line? We have worked/working with most snow retailers in the midwest territory. We are interested in snow specific brands. Johnsen Enterprises would like to work with growing brands.

Our Brands

Jones Snowboards


Now Bindings


Yes Snowboards


BIC Sport

ESC Gloves


Product Updates For Tahe Outdoors and SIC

Australia Fire Relief Raffle

Donate for a chance to win a Jones Stratos LTD or a 10th Anniversary Flagship How it works: For every $5 donated, you will earn one entry for a chance to win the Jones Stratos or 10th Anniversary Flagship. $10 = 2 entries, $25 = 5 entries, $50 = 10 entries. Learn more...

Introducing the Jones Strados LTD

Thrilled to introduce the all-new limited edition Stratos! The Stratos is a modern all-mountain board designed to elevate your shred game in every direction. Balancing a hard carving directional freeride shape with a high energy freestyle board feel, the Stratos is an...

MSWRA 2020

It's Trade Show Season Again! This week we'll be at MWSRA in Madison. We're getting pretty booked up for the show, but if you would like to see any of the lines please reach out to us and we'll do our best to fit you in.  

Jones Welcomes Victor De Le Rue

Jones Snowboards announced that French snowboard phenom Victor De Le Rue will join the Jones family as a new International Team rider. Victor is the reigning 2019 Freeride World Tour Champion and has been featured in several recent films showcasing his cutting edge...

How SkateTec Works

Springtime Means Paddleboards

MWSRA is a Wrap onto Outdoor Retailer

  Thanks to all of you who made trip to MWSRA this year, it was great to see all of you! Mike and Jimmy Will be at Outdoor Retailer, book your appointments now, only a few spots left. Email Mike to set up an...

MWSRA Snow Show

It's trade show season again and our calendar is filling up fast! If you're going to the show in Madison and haven't set up an appointment with us yet, we would love to see you. Call us or E-mail us to set up a time to check out the lines...

Jones Climbing Skins Sizing and Weight

We've been receiving a lot of questions about the Jones Climbing Skins. Below I've attached documentation for skin sizing as well as a weight chart.

Contact Us

12 + 8 =